I have two cats and I definteley spoil them rotten! When I first decided to get a water fontain for my cats I chose the Petmate Freshflow over the Drinkwell because the Drinkwell was more expensive and I was completely against the idea of listening to running water all day. Unlike most customers I’ve heard from the Petmate worked farily well as a water BOWL. It was easy to clean and my pump never stopped working as I’ve read many others did. However, the water running down the little ramp really didn’t satisfy my cats. They did drink from it, but they would still jump at any chance to drink running water out of a faucet which is the whole reason I started thinking about getting them one in the first place. About a ear and a half later I started thinking about getting them a new one and possibly going with the more expensive Drinkwell this time. I saw the new Drinkwell Platinum and decided to go with it right away. The Platinum is more expensive than both the previous models I was looking at but it is definteley worth the extra cost. It’s like Drinkwell took all the criticism and praise for both thier design and their competitors and created an exceptional pet drinking fontain. I have had my Platinum for about 5 months now and have been very pleased with it. The Drinkwell team designed the water outlet so that it would minimize the water from braiding which cuts down on the water noise. In fact at the setting I have mine, about mid way between low and mid level, I can’t hear it at all! They also put a little debris trap before the water even gets to the pump which should greatly increase the pumps life. The water resevoir is also much bigger than that of my Petmate and the Drinkwell’s optional larger resevoir on their original design. All and all I veiw this as a time where a company actually went out there and designed their product by what thier customers wanted!!! So after reading all that you maybe wondering why I only gave this product 4 stars. Well the one thing that I would really like to see is that the actual bowl area be made of stainless steel or some ceramic mix which is totally what I have been told by several vets is the BEST material for any pet to be drinking/eating out of. If they were to add that one extra feature than I would give this 5 stars out of 5 hands down!!!!!!